E-mail Marketing Specialist

King of Prussia, PA - Headquarters

ReminderMedia is growing fast and we are opening a new position dedicated to e-mail marketing and communications. We are looking for someone that has a passion for marketing and online conversions, is obsessed with data and analytics, and is having the most fun when they are working on the details of a project and organizing a workflow (I know, we all have “our thing”). We measure success with data and we set very high goals for ourselves.

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What we do:

  • Provide relationship marketing tools—namely American Lifestyle magazine—to referral-driven business professionals
  • Create incredible content that helps our customers connect with their clients and prospects
  • Develop new ideas for web and print products that our customers can use to develop relationships that drive business results
  • Communicate with customers on a consistent basis that engages them and retains their business
  • Support our sales, marketing, and customer service teams through our online communication and e-mail campaigns

What you’ll do:

  • Create engaging experiences to promote ReminderMedia’s products and services and communicate with customers
  • Determine target audiences, develop the strategy, and launch e-mail campaigns to generate leads for the business
  • Track the result of every e-mail campaign and adjust tactics accordingly to improve opens, CTR, and online conversions
  • Implement testing methodologies on all elements of e-mail communication to maximize results
  • Manage campaign workflows and provide copy and subject line insight for ReminderMedia e-mail marketing products

What will make you successful:

  • Be our e-mail expert. Know the ins and outs of e-mail best practices, compliance, and performance
  • The ideal candidate loves marketing and analytics, is passionate and relentlessly curious, wants to be challenged, and likes working with others
  • Comfortable and effective about communicating ideas and approaches internally within the team and externally with creative partners and stakeholders
  • Detail-orientated and organized in project management, creative asset management, and in campaign operations
  • Take an analytical and fact-based approach by trusting the results to steer the creative development and testing process

What you need to apply:

  • BA/BS in marketing or business-related field
  • 2+ years marketing campaign management and optimization
  • Proficiency in HTML
  • Expertise in e-mail marketing software with automation and workflows
  • Possess strong analytical skills with the ability to independently derive insights from data
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. ReminderMedia management reserves the right to amend and change responsibilities to meet business and organization needs as necessary. ReminderMedia is an equal opportunity employer.

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